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Marketing operations is ramping up its role and taking on a more strategic function as major multinationals seek to transform their marketing organisations.
This document provides an overview of results of a study into marketing operations amongst WFA members, run in March 2020.
Webinar with Flock Associates & McDonald’s on their project to create an “agency of the future”: a customized, hybrid solution created to purposefully blur the lines between digital, tech, creative & content production resources