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Greg Paull, Co-founder & Principal, R3

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  1. Can blockchain solve some of marketing’s biggest problems?
    Expert opinionVideo
    8 December 2019 at 11:00
    Ad techMarketing technologyMarketing technology

    Can blockchain solve some of marketing’s biggest problems?

    Greg Paull, Co-founder & Principal, R3

    The lack of transparency, fraud, brand safety and privacy are costing marketers billions each year. In a recent WFA webinar, R3's Greg Paull explained how some marketers are experimenting with technologies like blockchain to close gaps in the process.

    Read more about "Can blockchain solve some of marketing’s biggest problems?"