weblog author

weblog author information

Helen Brain

weblog list by author

Expert opinion
28 March 2022 at 11:50

Inclusive marketingSustainabilityMarketing capabilities

Using media to drive positive impact

Claire McAlpine, Helen Brain

Claire McAlpine and Helen Brain, Joint Heads of MediaCom UK’s Social Change Hub, reveal how they are working with clients to make a difference on DEI and sustainability.

Read more about "Using media to drive positive impact"

Get analysis, insight & opinions from the world's top marketers.

Download our latest research Marketer of the Future:

Download

Listen to our latest podcast:

WFA Forum Connect

Mumbai

3 February 2026

Outlook

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.