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Benchmark
1 December 2015 at 00:00

Marketing procurementMarketing procurement

Survey on Media Procurement Excellence

WFA, ID COMMS

Survey in partnership with ID Comms on best-in-class media procurement: prevalence of Media Leadership Councils, how paid media is evolving, RACIs for managing agencies, media investment evolution and the correlation between media resources vs. global media spend.

Read more about "Survey on Media Procurement Excellence"

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