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Brand purposeBrand reputationWebinar: How can marketing change the world?
Read more about "Webinar: How can marketing change the world?""Four of the best presentations I've seen in this business...ever," said Airbnb's Geoff Seeley when judging these same four presentations back in March this year at Global Marketer Week in Lisbon.
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Brand purposeGlobal Marketer Week10 years of Project Reconnect: What we've learned
Read more about "10 years of Project Reconnect: What we've learned"Will Gilroy (WFA) and Jon Wilkins (Karmarama) recap on a decade of leading WFA’s Project Reconnect, focusing on some of the main highlights and introduce a brand-new guide which captures what we have learned.
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Brand purposeGlobal Marketer WeekBetter Marketing: Marketing can deliver meaningful human experiences
Read more about "Better Marketing: Marketing can deliver meaningful human experiences"Jon Wilkins, Executive Chairman of Karmarama, makes the case on how marketing can change the world for the better.
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Brand purposeBrand reputationGlobal Marketer WeekPutting People First: 10 years of WFA's Project Reconnect
Read more about "Putting People First: 10 years of WFA's Project Reconnect"10 years of learnings from running Project Reconnect
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Media & analyticsTime to give up on Bullxxxx proxy metrics?
Read more about "Time to give up on Bullxxxx proxy metrics?" -
Customer disengagement
Read more about "Customer disengagement" -
Advertising & policyBrand purposeBrand reputationGlobal Marketer Week7 Deadly Sins of Marketing
Read more about "7 Deadly Sins of Marketing"New research conducted for the WFA has identified the seven key ways that brand marketing is most likely to annoy consumers. The results were presented on March 19th at a Project Reconnect session as part of the WFA's Global Marketer Week in Marrakech. They formed the backdrop and context to a presentation by Jon Wilkins, Executive Chairman of Karmarama, on where he thinks the industry may be getting it wrong, a presentation by a group of African students on their views about what's good and bad about brand marketing and an interactive panel session including high-profile industry experts focusing on potential solutions.
