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Report
2 March 2022 at 09:00

Media 2025 - Wave Five Research Findings 2022

MediaSense

The WFA are delighted to share with you an advanced copy of MediaSense’s Media2025 report. Part of MediaSense’s Media 20:20 research programme, the study reveals a number of key challenges related to transformation, talent and measurement including why just 11% of global CMOs are confident that they have completed their digital transformation journey.

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Report
9 December 2021 at 10:38

Brand investment decisions: evolving beyond working / non-working

WFA, MediaSense

Recent research amongst the WFA network and led in partnership with MediaSense, revealed huge appetite to evolve the conventional ‘working / non-working’ methodology to better address the constantly evolving marketing landscape.

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