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  1.    Unlocking brand value with social communities
    Media & analyticsPrivacy & techInfluencer marketingCMO Forum

    Unlocking brand value with social communities

    Online brand communities can deliver unparalleled brand consumer engagement, loyalty and become a major force for driving revenue. This study investigates how brands can connect with their customers in more meaningful and effective ways online. 

    Read more about "Unlocking brand value with social communities"
  2.    Building Social Communities
    Influencer marketingCMO Forum

    Building Social Communities

    What are the key forces behind successful social communities, how to systematically nurture them for consumer to consumer advocacy, earned media value and increased sales.

    Read more about "Building Social Communities"