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Stuart Pocock

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  1. Four WFA partner predictions for 2020
    Expert opinion
    30 January 2020 at 09:00
    Brand purposeMarketing structureDigital media transformationMarketing capabilities

    Four WFA partner predictions for 2020

    Stuart Pocock, Nick Broomfield, Christian Polman, Ruben Schreurs

    Four of WFA’s strategic partners share their views on what will define marketing for the year ahead

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  2. Long-term agency partnership is better than short-term fling
    News
    4 November 2019 at 00:00
    Agency management

    Long-term agency partnership is better than short-term fling

    Stuart Pocock

    Companies can see the advantages of long-term agency relationships but they often behave in a way that makes this hard to deliver, says Stuart Pocock, founder and managing director of Observatory International

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