weblog author

weblog author information

The Consumer Goods Forum

weblog list by author

Guides & templates
10 May 2016 at 00:00

Advertising & policy

Implementation Guide for Marketing Communications to Children Commitment

WFA, The Consumer Goods Forum

Initiated by the World Federation of Advertisers and The Consumer Goods Forum, this tool aims to help the retailer and manufacturer member companies of the CGF to implement the agreed Commitment to stop marketing communications to children under 12.

Read more about "Implementation Guide for Marketing Communications to Children Commitment"

Get analysis, insight & opinions from the world's top marketers.

Download our latest research Marketer of the Future:

Download

Listen to our latest podcast:

WFA Forum Connect

Mumbai

3 February 2026

Outlook

WFA's media price inflation forecast tool

Download

WFA Forums and Communities bring peers together to address their priority issues and most pressing business challenges. These groups are client only, so no agencies, media or suppliers. They are conducted under Chatham House Rules and always under strict compliance with competition rules.

WFA initiatives are designed to drive positive change for the benefit of brand advertisers, people and society at large.

WFA events bring members together to exchange insight and engage with their peers on their priority issues.

WFA develops bespoke marketing and policy tools to help members benchmark performance, view forecasts and monitor policy and marketing trends.