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The Observatory

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  1. Webinar: More effective agency management
    BenchmarkVideo
    6 September 2019 at 00:00
    Agency managementCMO Forum

    Webinar: More effective agency management

    WFA, The Observatory

    In this webinar, we review some of the key findings from our recent study on global effective agency management, with an aim to shed some light on what agency management currently looks like, what are the issues arising, and what might have to change going forward.

    Read more about "Webinar: More effective agency management"
  2. Effective Agency Management
    BenchmarkReport
    2 September 2019 at 00:00
    Agency managementMarketing structureCMO Forum

    Effective Agency Management

    WFA, The Observatory

    Study on global effective agency management looks at what agency management currently looks like, what are the issues arising, and what might have to change going forward

    Read more about "Effective Agency Management"
  3. Five common pitfalls of in-housing marketing services
    Expert opinion
    24 May 2019 at 10:43
    Marketing strategyMarketing structureMarketing capabilitiesMarketing operationsMarketing strategy

    Five common pitfalls of in-housing marketing services

    The Observatory, APR, Ebiquity

    While brands can benefit from in-housing some of the work their agencies are doing at the moment, sometimes it can go horribly wrong. APR Consulting Company, Ebiquity and The Observatory International explain.

    Read more about "Five common pitfalls of in-housing marketing services"
  4. Webinar: Global Agency Remuneration 2018
    BenchmarkVideo
    12 February 2019 at 00:00
    Marketing procurementMarketing procurement

    Webinar: Global Agency Remuneration 2018

    WFA, The Observatory

    A webinar covering some of the key findings from our joint study on Global Agency Remuneration with The Observatory International

    Read more about "Webinar: Global Agency Remuneration 2018"
  5. Global Agency Remuneration 2018
    Benchmark
    7 January 2019 at 00:00
    Trends & forecastsMarketing procurementMarketing strategyMarketing procurementMarketing strategy

    Global Agency Remuneration 2018

    WFA, The Observatory

    This document contains the results of an online survey conducted in Q3 2018, which explored the evolution of global agency remuneration models.

    Read more about "Global Agency Remuneration 2018"
  6. Webinar: The future of agency rosters
    Video
    26 July 2018 at 00:00

    Webinar: The future of agency rosters

    WFA, The Observatory

    In this webinar with The Observatory International, you will learn about what WFA members are looking for from their rosters in the future and how they might go about fulfilling their evolving needs.

    Read more about "Webinar: The future of agency rosters"
  7. Survey on The Future of Agency Rosters
    Benchmark
    12 June 2018 at 00:00
    Agency managementMarketing procurementMarketing strategyMarketing structureMarketing organisationMarketing procurementMarketing strategy

    Survey on The Future of Agency Rosters

    WFA, The Observatory

       

    Read more about "Survey on The Future of Agency Rosters"
  8. Survey on Briefing for integrated communications (2017)
    BenchmarkReport
    15 February 2017 at 00:00
    Agency managementMarketing strategyCMO ForumMarketing strategy

    Survey on Briefing for integrated communications (2017)

    WFA, The Observatory

    WFA member survey. For additional details, please log in.

    Read more about "Survey on Briefing for integrated communications (2017)"