The WFA Forum is designed to help senior global and regional marketing leaders to maximise the effectiveness of their investment, through a focus on creating and evolving integrated marketing solutions. Created in 2009, members now draw on the collective knowledge of over 700+ global and regional marketers who meet in Europe, APAC and MENA. More info on the group here.

Topics on the agenda were:

• The future of client-agency relationships: Be the change you want to see
• Towards effective global agency management
• The rise of influencer marketing

In the past the WFA Forum has been attended by several of our members, including Beiersdorf, Brown-Forman, Castrol, Colgate-Palmolive, Emirates, Ferrero, IKEA, L’Oréal, Mondelez, Pepsico, P&G, RB, TATA group and Unilever.