Representing more than 700 contacts around the world, the Media Forum connects professionals from increasingly diverse roles. In addition to Global Media leads, it’s not uncommon to find programmatic and data specialists within this network, as well as those from the procurement side of the business.

Topics on the agenda were:

• Holding platforms to account - a perspective from the coalface
• Global medai effectiveness: new techniques for age-old challenges
• Media transformatio: how to evolve the media function for customer-centricity

In the past the Media Forum has been attended by several of our members, including AB Inbev, Beiersdorf, Colgate-Palmolive, Coty, Diageo, Electronic Arts, Ferrero, Hershey Company, HP, IKEA, Mastercard, Mondelez, Nestlé, Novartis, Philips, PepsiCo, P&G, SAP, Jaguar Land Rover, Estée Lauder and Unilever.