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Webinar: An advertiser's guide to OTT media in APAC - About
With television as we know it currently evolving from a world of limited options to one of almost unlimited choices, the future of TV looks set to be fundamentally defined by what the viewer wants - which will in turn drive how media companies’ package, deliver and monetise their content through OTT services.
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In order to thrive in this increasingly diverse space, Advertisers must not only understand audience preferences and streaming behaviors, but also how to take advantage of the opportunities for brands.
Join Nigel Kwan, Vice President Marketing, APAC, SpotX, as he:
- Defines what OTT really encompasses and how this is different to traditional TV and digital buys
- Looks at the current OTT Media ecosystem specifically key players and nuances within South-East Asia
- Identifies the challenges within the space and how advertisers can navigate this with confidence
For more information about this topic, please get in touch with Ranji David at r.david@wfanet.org
Please find the recording here.
