Get analysis, insight & opinions from the world's top marketers.
Sign up to our newsletter.
Remote Sourcing Forum - About
As a WFA member put it “if you want to make change, have a crisis”. C-19 has forced us to take almost everything back to zero, incl. the way we do marketing procurement.
Share this post
Budget and relationship management, top priorities, internal as well as external ways of working, are all currently under intense review.
Will this change the overall mission of marketing procurement? Where have marketing procurement leaders proved to be critical when they were not always expected before? Thinking of the future, what should they own? What activities should they get rid of?
This session will give 20 WFA peers the chance to come together to transform the value proposition of marketing procurement, in a ‘warts-an-all’ format under the Chatham House Rule.
Overview of the meeting accessible to all WFA members here.
