How can ‘Planet, Profits and People’ – or the most common pillars to describe the concept of sustainability, apply to marketing activities? And in this particular context, what concrete role can global marketing procurement leaders play to accelerate their organisation’s sustainability agenda?

This session will give 15 WFA peers the chance to come together and reflect on their role in this economic and societal challenge, in a ‘warts-an-all’ format under the Chatham House Rule.

Overview of the meeting accessible to all WFA members here.