In this meeting of the China Media Forum we will take a deep-dive into the China Social Media scene with Ebiquity China and take a closer look at:

• What to consider in 2021: Stewart Li - Managing Director, will talk about current and growing trends across the China ecosystem
• Measurement & ROI: Bob Du - Senior Analytics Director. Ebiquity China will explain more about the methodology of Social Media measurement and how to link Social Media investment with ROI
• Case-Studies: Real-life examples against which to benchmark your own plans and practices

This will be followed by Q&A with the Ebiquity Team, and a brands-only round-table discussion to follow.

Duration: 90min

Time: 4:00 - 5:30 PM CST/HK/SG | 5:00 - 6:30 PM JP | 9:00 - 10:30 AM CET 

Attendees: Senior Media Leaders currently managing China-specific portfolios or who have a keen interest in the China Media scene. Previous attendees at the China Media Forum have included AB Inbev, Beiersdorf, Citi Group, Colgate-Palmolive, Coty, Diageo, Ferrero, Hershey Company, Hewlett Packard, IKEA, Mastercard, Mondelez, Nestlé, Novartis, PepsiCo, P&G, SAP, Jaguar Land Rover, Estée Lauder and Unilever.

This Chatham House session will not be recorded but will work within the framework of our competition law compliance policy.

This meeting is for WFA members only.