On the agenda we will discuss:

• Media Spend Growth & Inflation: 2022 predictions and commentary
• Buying Patterns: Investment analysis across media channels and mobile apps
• Increasing use of Brokers: working with brokers continues on an upward trajectory
• Investment advice for Advertisers: what should brands keep in mind for the year ahead?
• Mobile Opt-Out Trends: The implications for advertisers in the wake of IDFA changes and
• SIVT Updates 2021/22: What brands should take note of heading into 2022

In the past, the China Media Forum has been attended by several of our members, including AB Inbev, Beiersdorf, Citi Group, Colgate-Palmolive, Coty, Diageo, Ferrero, Hershey Company, Hewlett Packard, IKEA, Mastercard, Mondelez, Nestlé, Novartis, PepsiCo, P&G, SAP, Jaguar Land Rover, Estée Lauder and Unilever.

The duration of this meeting is 90 minutes with Q&A

Date: 2 December
Time: 4:00 - 5:30 PM CST/HK/SG | 5:00 - 6:30 PM JP | 9:00 - 10:30 AM CET 

This Chatham House session will not be recorded but will work within the framework of our competition law compliance policy.

This meeting is for WFA members only.