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Spotlight: Building Your Brand in an eCommerce Environment
Amidst the hustle and buzz of livestreaming, shoppertainment and blockbuster single-day shopping sprees, what do brands need to consider to avoid becoming just another commodity to consumers?
In this second of a 2-part series on Brand Building, Pablo Gomez, Chief Digital Officer and Media Lead - Insights Division, Kantar NASEAP, will
- look at the current trends with the eCommerce landscape
- highlight the challenges and opportunities for brands and
- talk to how Marketers might stand out from the pack
To watch the recording if this session, please click here
