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Spotlight: ‘Keeping high standards’: An update on MRC’s mission to audit audience measurement and digital platforms - About
With news that Nielsen have lost their MRC accreditation in the United States, Ron Pinelli and George Ivie of the MRC will update WFA Members on the factors behind this decision in a snap Webinar.
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In this session MRC will also provide a status with other key digital standards and accreditations. This includes the MRC’s critical audit of major digital platforms for adherence to viewability, brand safety and fraud standards.
10:00 - 11:00am New York | 3:00 - 4:00pm London | Other timezones
This webinar is for WFA members and members of WFA national advertiser associations only.
