Opening Speech by Guest-of-Honour, Mr Tan Kiat How,  Minister of State, Ministry of Communications & Information Singapore

TikTok’s incredibly unique, diverse, and inventive Creator Community is the heart and soul of what they do. In this session, led by Justin Keh, Head of TikTok Creator Marketing Solutions in Asia Pacific, you’ll hear how creators on TikTok are bringing their authentic selves to our platform and constantly pushing the boundaries of creativity to inspire and bring joy to more than 1 billion monthly active users who are part of the TikTok community today.

What's new and noteworthy across social video in Asia. Tubular exec Stephan Jenn showcases some great insights on where the growth is coming from and key opportunities.

VidCon and Tubular identified six of the top global creators based in Singapore.  This spotlight session talks about content and creativity with one of those six creators.

When creators only use one platform, they’re leaving fans and money on the table. A multi-platform presence is crucial to open up new avenues of growth and navigate algorithm changes outside a creator’s control. Jellysmack to hear about the positive impact of going multi-platform and how to do it without burning out.

VidCon and Tubular identified six of the top global creators based in Singapore.  This spotlight session talks about content and creativity with one of those six creators.

Teens and young adults overwhelmingly select "Creator" as the job they'd most like to have.  But (aside from VidCon), how do you educate the creator class to maximize their chances of success and happiness?  Enter Nas Academy.  This session explores the vision behind Nas Academy and introduces our mini-workshop program throughout the day.

Video content is now and short-form videos are the future. How should you incorporate short form videos into your content strategy? Let us share some tips with you!  

Facebook is now Meta. What does that mean for now and the future – particularly in Asia-Pacific. We sit down in real life with top Meta exec Saurabh Doshi to explore what the virtual world could look like, Meta’s place in it, and the opportunities for Creators and economy around it.

K-Pop isn’t just confined to Korea. In fact, the popularity of "All Things K" is much larger outside of its home as evidenced by the large and robust fan communities surrounding "K-content" across multiple platforms. In this session Collab Asia CEO Eugene Choi joins up with YeonJeong Kim, head global K-Pop at Twitter, to share how Collab Asia’s “All Things K” strategy plays a part in building and organizing fan communities for key "K-content" channels outside of Korea across multiple platforms, and how Twitter sees the K-pop-related content expanding around the world.

VidCon and Tubular identified six of the top global creators based in Singapore.  This spotlight session talks about content and creativity with one of those six creators.

YouTube practically invented the creator economy and still boasts the largest platform for global monetization. The landscape is constantly evolving with rapidly expanding monetization options, new mobile first formats and an increasing focus on safe content for everyone. Join Gautam Anand, YouTube’s VP of APAC as he lays out how the company plans to stay ahead of the game as it continues to put creators at the center of its ecosystem.

VidCon and Tubular identified six of the top global creators based in Singapore.  This spotlight session talks about content and creativity with one of those six creators.

In this fireside chat, Rohit Bhasin, Global Vice-President – Ponds, Unilever, makes the case for creativity as a business driver and establishes the distinction between content’ and marketing’. He looks at the critical role of content when it comes to influencing purchase and the value that creators can bring to the table for brands.

To go truly global, you need to localise. Let us reveal to you how you can establish your global footprint and unlock new groups of audience by localising - it's not even difficult!

Lazada is the pioneer of livestreaming on the ecommerce platform in Southeast Asia, working with hundreds of creators and brands. Meet James Chang, Chief Business Office of Lazada Group, and hear about how livestreaming is the new frontier for storytelling and in unlocking new revenue streams for brands, retail merchants, creators and consumers.

VidCon and Tubular identified six of the top global creators based in Singapore.  This spotlight session talks about content and creativity with one of those six creators.

Adriel began as the answer to a simple question: “What if I could push a button and get a real-time view into all my marketing campaigns in one place?” 4 years later social platforms have transformed marketing - and this is just the beginning. This conversation with Adriel CEO Sophie Eom will explore the next phase of innovation and growth in the Creator Economy, and how technology and data will accelerate success for creators and brands alike.

Story is king. Learn how to tell engaging and authentic stories on a range of topics that will help you to reach millions of people.

VidCon and Tubular identified six of the top global creators based in Singapore.  This spotlight session talks about content and creativity with one of those six creators.