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Spotlight: Media Contract Guidance Webinar – Global Best Practice - About
‘Transparency’ is a constantly evolving topic in media and advertisers need transparency to ensure that they receive fair value for money.
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While a contract between a client and its agency partners can’t fix all of the issues, it’s a critical and foundational document that can be used to promote transparency and value.
In this session FirmDecisions will look to bring to life the WFA & FirmDecision’s Media Contract Best Practice Guide in order to help advertisers understand the basis behind the recommended inclusions for a model contract and, importantly, how those measures can help ensure transparency.
WFA members can view the session's recording here
