Building on the recent WFA study Global eCommerce and Marketing, this Forum turns the spotlight to China and how brands can better manage and maximise their media investment in this dynamic market.

• China eCommerce Update 2022
  Stewart Li, Managing Director and Bob Du, Senior Director, Analytics, Ebiquity China will provide a perspective on the current eCommerce landscape, current practices and emerging trends as well as how Brands can maximize and better measure their marketing investment.
• eCommerce Contracts: What to look out for in China
  eCommerce Contracts: Building on the recently published Global Guidance for Media Contracts, Jocelyn Wang, Managing Director, Firm Decisions China and Dale Garvie, Managing Director, Firm Decisions APAC, share 4 additional areas of consideration for advertisers in China, and also provide their advice on the watchouts for Brands when it comes to eCommerce Contracts
• WFA member sharing and Round Table discussion to follow

7 July 4 - 5:30 PM Singapore | 5 - 6:30 PM Japan | 10 - 11:30 AM Brussels | Other timezone

 WFA Forums give our members the opportunity to come together with their peers to tackle common challenges & identify potential solutions in a ‘warts-and-all’ format under the Chatham House Rule.

This is an invitation-only event with no agencies, consultants nor platforms, just global/regional marketing media leaders sharing with, and learning from, their peers.