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Spotlight: How do you translate happiness into brand success? - Speakers
Current and future events, like the global pandemic and ongoing unrest in Ukraine, may change how consumers define happiness. That's why brands need to understand what makes consumers happy and how they can adhere to and implement the values and initiatives that spark this sentiment.
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About the speakers
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Christian Niederauer
A passionate senior business leader with a proven track record of positively influencing strategic decision making across various industries and from diverse perspectives including academic research, strategy consultancy and consumer & business insights. -
Martin Oxley
Martin has worked in research and insight for 30 years and is driven by the need to better engage with consumers to help clients grow their businesses. He has been a regular speaker at ESOMAR, MRS and similar conferences.
