Schedule of WFA Forum Connect

(CEST) Online Singapore

WFA Forum Connect

Join us in Singapore where we will be uniting WFA’s marketing communities around a common goal.

    • 8:30 - 9:00

      Registration & Welcome Coffee

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      8:30 AM - 9:00 AM Singapore time

      Registrations and welcome coffee

      Jubilee Ballroom, Raffles Hotel Singapore

    • 9:00 - 10:45

      Welcome provocation!

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      9:00 AM Singapore time
      Jubilee Ballroom, Raffles Hotel Singapore 
      Welcome from Stephan Loerke ( WFA)

      Raja Rajamannar (CMO & CCO, Mastercard)       to discuss on the confluence of Marketing Effectiveness and Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.

      10:00 AM Singapore time
      Jubilee Ballroom, Raffles Hotel Singapore 
      Guest: Byron Sharp (Professor of Marketing Science and Director of the
      Ehrenberg Bass Institute) will share his perspective on the state of marketing
      effectiveness and how marketers might better mobilise for positive change.
    • 10:45 - 15:00

      Marketing Forum

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      10:45 AM Singapore time
      Casuarina Suite, Raffles Hotel Singapore
      Developing a culture of marketing effectiveness
      Paddy  Rangappa (Pizza Hut) and Julie Nestor (Executive Vice President, Mastercard) will share and discuss on their own approaches to imbedding a culture of marketing effectiveness
      Leadership round tables will then address the stimulus and provocation outlined by Byron Sharp with a view to understanding how best marketing leadership can contribute towards a more aligned, integrated and joined up approach to marketing effectiveness

      12:30 PM Singaopre time
      Leadership Lunch

      1:30 PM Singapore time
      Global marketing effectiveness models and metrics
      Vijay Raj (Executive Vice President CMI at Unilever) will share and discuss t hesteps he has taken towards an aligned approach to measuring and improving marketing effectiveness, in terms of model(s) and shared goals
      The leadership round table discussions will delve into the most effective ways to promote the adoption of a harmonized approach to effectiveness models and metrics
    • 10:45 - 15:00

      Sourcing Forum

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      10:45 AM Singapore time
      East India Room, Raffles Hotel Singapore
      Sourcing marketing effectiveness team structure, data and metrics
      Kenneth Tan, Global Marketing Procurement Category Manager, Zespri Chrissy Zhou, Senior Director, Global Media Sourcing AMEA M&S Sourcing, Mondelēz, will provide stimulus for our workshops with examples of initiatives they led towards supporting and driving marketing effectiveness incl removing sourcing silos between categories or using forward facing and accurate data, balancing short and long term sourcing approaches

      12:30 PM Singapore time
      Leadership Lunch

      1:30 PM Singapore Time
      Developing a culture of marketing effectiveness
      TBC will share their journey to imbed a culture of marketing effectiveness and
      fuel for growth, hand in hand with other relevant business stakeholders
      Followed by a working session considering how marketing procurement can
      ensure they work collaboratively with other functions across their organisation to
      imbed a culture of marketing effectiveness
    • 10:45 - 15:00

      Media Forum

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      10:45 AM Singapore time
      Jubilee Ballroom, Raffles Hotel Singapore 
      Global marketing effectiveness models and metrics
      Two WFA Members, Tiffany Tang (Marketing Director for Reckitt across Malaysia,
      Singapore Vietnam and Komal Shukla (Global Lead Integrated Consumer
      Engagement, Strat Planning Media Digital Excellence at Sanofi) will individually
      provide stimulus for our workshops by sharing the steps they have taken towards an aligned approach to measuring and improving marketing effectiveness, in terms of model(s) and shared goals

      12:30 PM Singapore Time
      Leadership Lunch

      1:30 PM Singapore Time
      Developing a culture of marketing effectiveness
      Silas Lewis Meilus (Global Head of Media, Haleon and Asha Sekhar (Senior Director, Global Media at Coca Cola) will individually share how their organisation structures their measurement efforts internally and collaborates across departments, divisions, zones, and countries in order to achieve overall marketing effectiveness
      All Media Forum members will then participate in a working session intended to
      consider how they can ensure they work collaboratively with other functions across their organisation to imbed a culture of marketing effectiveness
    • 15:00 - 17:00

      Collective solutions

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      3:00 PM - 4:00 PM Singapore Time
      Jubilee Ballroom, Raffles Hotel Singapore 
      Collective solutions for better marketing effectiveness
      Matt Green (Director Global Media Services) will join representatives from each community to share on the solutions identified to realise shared ambitions with other functions The thinking from the day will inform frameworks for client side organisations
      Followed by closing drinks
    • 18:00 - 21:00

      After event networking drinks

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      6:00 PM - 9:00 PM Singapore time
      Ce La Vi, Marina Bay Sands
      Join us for post event drinks at CÉ LA VI, 1 Bayfront Avenue, Marina Bay Sands, Tower 3
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