Schedule of WFA Forum Connect

WFA Forum Connect - Schedule

Join us in Singapore where we will be uniting WFA’s marketing communities around a common goal.

Wednesday, 5 July 2023 from 03:00 to 15:00 (CEST)

Singapore

Schedule of WFA Forum Connect

On Wednesday 5 July:
8:30 - 9:00 Registration & Welcome Coffee
9:00 - 10:45 Welcome provocation!
10:45 - 15:00 Marketing Forum
  Sourcing Forum
  Media Forum
15:00 - 17:00 Collective solutions
18:00 - 21:00 After event networking drinks

  1. From 8:30 to 9:00

    Registration & Welcome Coffee

    8:30 AM - 9:00 AM Singapore time

    Registrations and welcome coffee

    Jubilee Ballroom, Raffles Hotel Singapore

  2. From 9:00 to 10:45

    Welcome provocation!

    9:00 AM Singapore time
    Jubilee Ballroom, Raffles Hotel Singapore 
    Welcome from Stephan Loerke ( WFA)

    Raja Rajamannar (CMO & CCO, Mastercard)     to discuss on the confluence of Marketing Effectiveness and Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow's Consumers.

    10:00 AM Singapore time
    Jubilee Ballroom, Raffles Hotel Singapore 
    Guest: Byron Sharp (Professor of Marketing Science and Director of the
    Ehrenberg Bass Institute) will share his perspective on the state of marketing
    effectiveness and how marketers might better mobilise for positive change.

  3. From 10:45 to 15:00

    Marketing Forum

    10:45 AM Singapore time
    Casuarina Suite, Raffles Hotel Singapore
    Developing a culture of marketing effectiveness
    Paddy  Rangappa (Pizza Hut) and Julie Nestor (Executive Vice President, Mastercard) will share and discuss on their own approaches to imbedding a culture of marketing effectiveness
    Leadership round tables will then address the stimulus and provocation outlined by Byron Sharp with a view to understanding how best marketing leadership can contribute towards a more aligned, integrated and joined up approach to marketing effectiveness

    12:30 PM Singaopre time
    Leadership Lunch

    1:30 PM Singapore time
    Global marketing effectiveness models and metrics
    Vijay Raj (Executive Vice President CMI at Unilever) will share and discuss t hesteps he has taken towards an aligned approach to measuring and improving marketing effectiveness, in terms of model(s) and shared goals
    The leadership round table discussions will delve into the most effective ways to promote the adoption of a harmonized approach to effectiveness models and metrics

  4. From 10:45 to 15:00

    Sourcing Forum

    10:45 AM Singapore time
    East India Room, Raffles Hotel Singapore
    Sourcing marketing effectiveness team structure, data and metrics
    Kenneth Tan, Global Marketing Procurement Category Manager, Zespri Chrissy Zhou, Senior Director, Global Media Sourcing AMEA M&S Sourcing, Mondelēz, will provide stimulus for our workshops with examples of initiatives they led towards supporting and driving marketing effectiveness incl removing sourcing silos between categories or using forward facing and accurate data, balancing short and long term sourcing approaches

    12:30 PM Singapore time
    Leadership Lunch

    1:30 PM Singapore Time
    Developing a culture of marketing effectiveness
    TBC will share their journey to imbed a culture of marketing effectiveness and
    fuel for growth, hand in hand with other relevant business stakeholders
    Followed by a working session considering how marketing procurement can
    ensure they work collaboratively with other functions across their organisation to
    imbed a culture of marketing effectiveness

  5. From 10:45 to 15:00

    Media Forum

    10:45 AM Singapore time
    Jubilee Ballroom, Raffles Hotel Singapore 
    Global marketing effectiveness models and metrics
    Two WFA Members, Tiffany Tang (Marketing Director for Reckitt across Malaysia,
    Singapore Vietnam and Komal Shukla (Global Lead Integrated Consumer
    Engagement, Strat Planning Media Digital Excellence at Sanofi) will individually
    provide stimulus for our workshops by sharing the steps they have taken towards an aligned approach to measuring and improving marketing effectiveness, in terms of model(s) and shared goals

    12:30 PM Singapore Time
    Leadership Lunch

    1:30 PM Singapore Time
    Developing a culture of marketing effectiveness
    Silas Lewis Meilus (Global Head of Media, Haleon and Asha Sekhar (Senior Director, Global Media at Coca Cola) will individually share how their organisation structures their measurement efforts internally and collaborates across departments, divisions, zones, and countries in order to achieve overall marketing effectiveness
    All Media Forum members will then participate in a working session intended to
    consider how they can ensure they work collaboratively with other functions across their organisation to imbed a culture of marketing effectiveness

  6. From 15:00 to 17:00

    Collective solutions

    3:00 PM - 4:00 PM Singapore Time
    Jubilee Ballroom, Raffles Hotel Singapore 
    Collective solutions for better marketing effectiveness
    Matt Green (Director Global Media Services) will join representatives from each community to share on the solutions identified to realise shared ambitions with other functions The thinking from the day will inform frameworks for client side organisations
    Followed by closing drinks

  7. From 18:00 to 21:00

    After event networking drinks

    6:00 PM - 9:00 PM Singapore time
    Ce La Vi, Marina Bay Sands
    Join us for post event drinks at CÉ LA VI, 1 Bayfront Avenue, Marina Bay Sands, Tower 3

Register

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