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Spotlight: Spark more insights-driven decisions with generative AI - About
Generative AI can’t make big decisions for you, but it can help you make better decisions.
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Leveraging this technology the right way can help you to effortlessly extract meaningful insights from vast knowledge bases, and gain an even deeper understanding of target audiences and market trends. Discover how this technology can empower you to make more informed decisions and help your company stay ahead in today's competitive business landscape.Join this session to learn:
- How the search, exploration, and discovery of knowledge will evolve
- What are safe and secure alternatives to popular tools like Chat GPT
- Why it's important to consider more engaging ways of extracting insights
Speakers:
• James Johnstone, GM Global Head of Downstream Insights - Customer & Data, Shell
• Thor Olof Philogène, CEO & Co-founder, Stravito
10am New York | 3pm London | Other time-zones
This webinar is open to:
- WFA members
- Brand members of WFA national advertiser associations
