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Knowledge Spotlight: Agency Performance Measurement - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This session has ended. WFA members can Click here for the recording and presentation deck
Focus of this session: Agency Performance Measurement
The business case for agency performance measurement and best practice guidance to ensure strong agency relationships. Strong and enduring client and agency relationships are proven to deliver great work. Regular agency performance monitoring is a core component to support strong client : agency relationships. It should be beneficial and constructive to all parties. The investment in good agency performance measurement will be more than offset by the benefits it delivers over time.This module will:
- Reveal the benefits and business case for monitoring agency performance
- Provide best practice guidance on how to undertake agency performance measurement, when and how to measure, pitfalls to avoid
- Illustrate proven measures and benchmarks for agency performance evaluation
Who this module is aimed at: Marketing and procurement professionals, mid-level managers and junior marketing roles.
Presenter: Ara Hampartsoumian Observatory International Managing Partner, Singapore and/or Christine Downton, Observatory International Managing Partner, London
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
9:00 am Brussels | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
