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Knowledge Spotlight: Content production 101 - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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This session has ended. WFA members can access the recording and download the presentation slides by clicking HERE.
Click here to learn what the Knowledge Spotlight series is.
Focus of the session: Production Stages & Crucial Insights
In the fast-paced world of marketing, the ability to effectively contribute to the production process is invaluable. This 60-minute session will cover key phases such as planning and budgeting, bidding and award, production, and post/job wrap. Participants will gain insights into best practices, roles and responsibilities, and when to ask critical questions at each stage, empowering them to navigate the process with confidence and proficiency.
This module will:
- Discuss the importance of a clear brand brief, setting appropriate budgets, scheduling, and reviewing creative.
- Dive into the crucial pre-bid phase and the need for transparency in the bidding process. Explore competitive vs. single bidding and the value of a pre-bid meeting.
- Provide best practices in pre-production, including casting and location reviews, and your role during production meetings, including the pre-pro.
- Learn what happens on a shoot and review common pitfalls and factors that cause overages.
- Explore the post-production process, your role and how to manage overages in this phase.
- Review frequent cost drivers and optimizers throughout the process.
Who is this module aimed at: Junior to mid-level marketers located in the Asia Pacific region.
Presenters:
- Jonathan Parker, Managing Director APAC, brings a wealth of experience and insights from the forefront of creative production management.
- Shaun Lee, Lead Advisor APAC, offers deep expertise in optimizing production processes and financial management within the creative and marketing realms.
8:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
