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Knowledge Spotlight: Social Commerce - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific. Designed for emerging leaders, from junior to mid-level professionals, looking to enhance their marketing skills and knowledge.
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Focus of this session: Social Commerce
A needs-based, future-fit social commerce ecosystem consists of agencies, influencers, and platforms. Gain a foundational understanding of different types of social commerce in the region – from livestreaming to group buying - and learn how to build strong partnerships across the social commerce supply chain.
This module will provide:
- An overview of the APAC e-commerce landscape
- Common and emerging social commerce models in the region
- The roles of brand teams, agencies, influencers and platforms
- Best practice in governance and reporting
Who this module is aimed at: Marketing, Digital, E-Commerce and Procurement Leads
Duration: 60 minutes, including Q&A.
Presenter: Rajiv Jayaraj, Principal Consultant at R3, Singapore
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
8:00 am London | 3:00 pm Singapore/Hong Kong/China | 4:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
