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Spotlight: The Timeless Importance of the Show - About
It’s estimated that upwards of $750billion was spent on advertising worldwide last year; perhaps only 6% of it is truly effective. A golden age for advertising technology has not been a golden age for creative effectiveness.
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We find ourselves in an age of salesmanship, and now a return to showmanship is needed. Hear from Orlando Wood, author of Lemon and Look out (IPA), to understand what showmanship advertising looks like and how it can put you on the path to growth and profit.
4:00 - 5:00 pm London | 11:00 - 12:00 am New York | Other time zones.
This webinar is open to:
- WFA members
- Brand members of WFA National Advertiser Associations
This webinar will be recorded.
