This session has ended. WFA members can view the recording here. 

Focus of the session: Search Engine Optimisation (SEO)

 Brands are continuing to explore innovative ways to leverage emerging technologies to elevate their content strategies, while search engines adapt to a landscape where generating vast amounts of content is easier than ever.

 While there are rarely definitive ‘right’ or ‘wrong’ answers in search engine optimisation (SEO), there are key principles that remain essential.

This session will include:

• The core principles of SEO and how to effectively apply them in 2025 and beyond.
• Voluntary steps to creating and executing an SEO strategy tailored to a brand’s objectives.
• An examination of the interplay between human expertise and machine-driven optimisation, and how brands can effectively integrate the latest technologies.
• An overview of the SEO partnership ecosystem and tips on how to choose the right collaborations to drive better results.

Who this module is aimed at: Marketing, media, and procurement professionals from the WFA membership. 

Duration: 60 minutes, including Q&A.

Presenter: Matt Beswick, Strategy Director and Co-Founder, Blush

8:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.