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Spotlight: More effective B2B influencer marketing - About
From diagnosis to activation, join this session to discover how Brainlabs identifies the moments and contexts where influencers can drive transformative outcomes.
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This session has ended. WFA members can access the recording and deck here.
As we enter 2025, the marketing landscape continues its rapid evolution, becoming more data-driven than ever. With digital media dominating, every consumer interaction leaves a data footprint, offering brands real-time perspectives to refine media buying. Success now requires marketers to not only connect with humans but also master the algorithms shaping their decisions.
- Decoding buyer intent: how digital signals reveal evolving consumer behaviours;
- Generational shifts in media consumption and decision-making among Business Decision Makers (BDMs);
- More effective strategies and examples of platforms for B2B influencer marketing;
- Measuring outcomes and modelling effectiveness.
Speakers: Penelope Siraj (Senior Partner, Planning) and Chloe North (Influencer Director), Brainlabs
Duration: 60 minutes, including Q&A.
8:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that this session is hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
