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Knowledge Spotlight: Media Management in China for 2025 and beyond - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
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This session has ended, WFA members can access the recording and sessions materials here.
Focus of the session: Insights into Emerging Agency and Media Management Trends for 2025
China remains one of the most complex and least transparent media markets, consistently ranked as the most challenging by WFA members. Concerns over brokers, hidden costs, and allegations of bribery currently under trial continue to challenge trust.
Join our China deep dive session, as the team at Ebiquity explore the trends in market and share more about the unique broker landscape considered by many to be at the root of these transparency concerns.
Key takeaways from this session:
- Evolution of client/agency relationships and ways of working
- The role of brokers in China, and how to manage them effectively
- How to detect transparency risks
This is a session for anyone who has oversight of, or interest in paid media investments in China. This will be a build on the webinar from November 2023, looking at what has changed over the last 16 months.
Who this module is aimed at: Marketing, media, and procurement professionals from the WFA membership.
Duration: 60 minutes, including Q&A.
Presenters:
- Leela Nair, Managing Director, Asia Pacific, Ebiquity
- Stewart Li, Managing Director, China, Ebiquity
- Dale Garvie, Managing Director, Asia Pacific, FirmDecisions
- Joan Lu, Client Partner, China, FirmDecisions
8:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
