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Knowledge Spotlight: AI and the Future of Search - About
This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.
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Focus of the session: AI and the Future of Search
This webinar will offer marketers some perspectives on Google’s latest AI Search Ads innovations and their impact on the customer journey. Google, our hosts, will debunk search trend myths and provide voluntary strategies to lead in the AI-driven search future.
This module will provide:
- An overview of the evolution of Google Search and AI
- Deep dive into the latest innovations in AI Overviews, Google Lens, and Circle to Search
- Mythbusting on user behaviours, trends, and value proposition of Search
- Practical next steps for marketers to prepare for an AI-driven world.
Who this module is aimed at: Marketing, media and procurement professionals, mid-level managers and junior marketing roles.
Duration: 60 minutes, including Q&A.
Presenter: Qi-Han Wong, Agency Product Lead
8:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones
Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.
Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.
