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Spotlight: Evaluating Better Ideas - About
Join us for an in-depth exploration of the findings from The BetterIdeas Project, a groundbreaking global study that WFA partnered on that tackles one of the toughest challenges for marketers: evaluating ideas.
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With insights from over 1,000 professionals across marketing teams and creative agencies, the findings reveal concerning trends and critical barriers impacting the industry. The aim of The BetterIdeas Project is to enhance creative decision-making and establish better idea evaluation practices, helping you deliver more impactful and high-quality work that you can truly be proud of.
Key topics include:
- Do marketers and agencies feel proud about the creative work they put into the world?
- Why do so many marketers struggle with giving feedback and evaluating ideas?
- Do agencies trust the creative judgments of marketers?
- Is the rework rate of additional rounds of concepting going up or down?
Speakers:
Matt Davies and Pieter-Paul von Weiler
Co-founders, BetterBriefs
Join us to dive into these valuable insights and discover how you can improve your creative processes.
Register
Tuesday 25th March
Session 1: London 9am | Dubai 1pm | Singapore 5pm | Other time zones
Session 2: Sydney 7am | Los Angeles 1pm | New York 4pm | Other time zones
If you can’t attend live, don’t worry, the session will be recorded and shared with all who register.
