About Knowledge Spotlight: Growing a global brand in local soil

Knowledge Spotlight: Growing a global brand in local soil - About

This live session is part of WFA’s practical webinar series, Knowledge Spotlights. In partnership with handpicked experts, this series offers 101 sessions on modern marketing foundations relevant to Asia Pacific.

Thursday, 17 April 2025 from 10:00 to 11:00 (CEST)

Focus of the session: Growing a global brand in local soil

This module will provide:
  • Understanding global brand identity
  • Aligning creativity with product essence
  • Building local relevance and authenticity
  • Case studies and best practices in APAC
Target Audience: Marketing Executives, Brand Managers, Creative Directors, and anyone interested in global branding strategies.

Duration: 45 minutes presentation + 10 minutes Q&A.

Presenter: Irene Joshy, Head of Creative, Insights, Kantar Asia & Australia

9:00 am London | 4:00 pm Singapore/Hong Kong/China | 5:00 pm Japan | Other time zones

Available to: WFA members, members of WFA’s National Advertiser Associations, and our Partner’s clients.

Note that all sessions are hosted live on Zoom to allow Q&A at the end, recorded, and will be available for replay on WFA’s Knowledge Base.

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