Join us to hear WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts for LatAm in particular, with the latest trends across the region and individual markets. Then the team at Media Auditors, a media consultancy specialising in LatAm markets, will share some of the latest detail on the challenges for TV measurement in Mexico, including some top tips on how advertisers could respond.

This session should prove valuable to all members in media, media procurement or wider marketing roles who have responsibility for the LatAm region.

Note this session will be conducted in Spanish.

‘Outlook' is a WFA member only tool that takes an industry-wide view on how media prices are forecast to evolve, globally, in the year ahead. It’s intended to help members plan their media budgets and control their own exposure to inflation.