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Knowledge Spotlight: Privacy enhancing technologies (PETs) in advertising with Google - About
In an era of increasing privacy demands, Privacy-Enhancing Technologies (PETs) are essential. But what exactly are they?
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This WFA webinar, led by Google, provides a clear introduction to PETs. We’ll explore core principles behind technologies like differential privacy and their role in protecting user data while enabling innovation. Understand how PETs build consumer trust and see them applied in practice with solutions like Google’s Confidential Match.
You will hear from:
- Sebastian Grantz, Global Data & Privacy Lead, Industry Relations
- Quaseer Mujawar, Group Product Manager
Event details
9 a.m. (New York) | 2 p.m. (London) | 3 p.m. (Brussels) | Other time zones
