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The Case for Creativity: why bold ideas and brilliant TV are needed more than ever - About
Join our partners at egta for an exclusive Global TV Group webinar exploring why creativity isn’t a luxury, it’s a necessity for brand and business growth. In a world of fragmented attention and formulaic advertising, now is the time to re-embrace storytelling, emotion, and the powerful stage that TV provides.
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Two of the industry’s most compelling voices, Sir John Hegarty and Orlando Wood, will unpack why creativity is vital for long-term success and how brands can reclaim attention in today’s complex media environment.
What to expect in the webinar:
- Sir John Hegarty: Creativity is Oxygen for Growth
Discover why businesses that invest in creativity outperform the rest. Sir John will explore how great ideas, delivered with emotion and entertainment, can fuel true commercial innovation, and why TV remains an unrivaled platform for these ideas to thrive.
- Orlando Wood: A Creative Revolution
Learn why advertising needs to return to its roots in persuasion and performance. Orlando makes the case for bold, human-centered campaigns that connect with culture, and shows how TV offers the stage for a new era of showmanship.
This is a free webinar, delivered as part of a Global TV Group project, and is open to anyone interested in the intersection of creativity, effectiveness and media.
