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WFA research finds that upskilling remains one of the greatest roadblocks to AI adoption among brands. WFA’s AI Spotlight series aims to help marketers navigate this challenge.

In partnership with handpicked experts, the sessions aim to equip marketing professionals with the knowledge and practical insights they need to adopt AI with confidence and drive more effective and efficient marketing communications.
Gen AI Prompting Hacks
In this session, Jellyfish, part of The Brandtech Group, will deliver an exclusive AI prompting training. This 60-minute interactive session will explore why prompting matters, share practical tips and advanced techniques and showcase how these can be applied across a range of real marketing use cases.
There will be two sessions on the day to accommodate different time zones, but the content will be the same across both.
Session 1: 10 a.m. London | 11 a.m. Brussels | 6 p.m. Singapore | (Other time zones)
Session 2: 11 a.m. New York | 3 p.m. London | 4 p.m. Brussels | (Other time zones)