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AI Knowledge Spotlight: The Future of AI Search with Google - About
Join us for a one-hour session with Google on how Generative AI is transforming search and what it means for brands
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AI is reshaping how consumers discover, evaluate and purchase products and services, fundamentally reshaping search dynamics. For brands, this evolution raises critical questions about visibility, measurement and relevance in a world where AI models increasingly mediate consumer journeys.
In this one-hour session, we’ll be joined by Google to explore their vision for the future of AI-driven search and its implications for marketers. We’ll explore how consumer journeys are shifting, how Google is evolving its search experiences and the key factors shaping AI-generated responses.
In partnership with handpicked experts, WFA’s AI Knowledge Spotlight aim to help marketing professionals stay ahead of the AI developments transforming their marketing.
Event details
11 a.m. New York | 4 p.m. London | 5 p.m. Brussels | Other time zones
The meeting is open to all WFA members and members of National Associations.
