WFA Retail Media Taskforce will meet on 12 November to discuss work focused on emerging standards and governance for retail media in the UK and Europe.

Dan Larden at ISBA will join to brief us on key findings from their recent Retail Media Study across six themes (people, strategy, partnerships, standards, value, and governance), and how this work could help members located elsewhere. Dan will also share early thinking around Phase 2 of the study, exploring independent audits of retail media spend and audience validation to strengthen transparency and trust.

We’ll then turn to IAB Europe’s evolving standards work and invite member views on the proposed measurement and reporting frameworks. The session is designed to gather practical input from WFA members on how to shape consistent governance and measurement principles across markets. We’ll then turn to IAB Europe’s evolving standards work and invite member views on the proposed measurement and reporting frameworks. The session is designed to gather practical input from WFA members on how to shape consistent governance and measurement principles across markets