About WFA x Ebiquity: Global Media Budgets in 2026 – insights and priorities for advertisers

WFA x Ebiquity: Global Media Budgets in 2026 – insights and priorities for advertisers - About

Join us for an exploration of the 2026 Global Media Budgets Report, the most comprehensive survey of advertiser priorities across 16 markets, with findings from over 500 respondents.


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Building on the published report, this webinar will provide deeper clarity on the current challenges and opportunities facing marketers worldwide, helping you prepare for a transformative year ahead.

What to expect:

  • Overview of the findings: Ruben Schreurs, Ebiquity CEO, will analyse the global results and highlight key trends and strategic opportunities.
  • Industry perspective: Stephan Loerke, WFA CEO, will share how these results shape priorities for 2026 and beyond.
  • Real-world application: Ron Amram, Senior Director, Global Media at Mars, will discuss key insights from Mars’ transformation journey and the critical role of creative-media integration in the next 18-24 months.

Available to: WFA members and members of WFA’s National Advertiser Associations.

Event details: 

Wednesday, 3rd December 2025 at 4pm CET / 3pm GMT / 10am EST
REGISTER HERE