About Inclusive insights for growth: Moving closer to all consumers

Inclusive insights for growth: Moving closer to all consumers - About

Inclusive insights are critical to understanding today’s diverse consumers and unlocking sustainable brand growth.

Tuesday, 10 February 2026 from 16:00 to 17:00 (CET)

Inclusive case studies

Join us for this WFA webinar to hear practical perspectives on how inclusive approaches to insight generation can deepen consumer understanding, strengthen decision-making, and drive growth. This is a 60-minute session including Q&A.

Speakers include:

  • Ashley Anzie, Director, Marketing Insights Excellence, Global Insights, LEGO.
  • Will Oshiro de Groot, Senior Insights Manager, Play Inclusion (Global Insights), LEGO
Ash and Will will share an overview of the global Insights function at The LEGO Group, where inclusion is the norm in pursuit of coming closer to all customers. They will discuss the building of a global team and the methods they employ to include all voices and establish play as a platform for social inclusion.
They will break down the Inclusive Research Framework developed and utilised by The LEGO Group, candidly sharing the challenges and milestones along the journey. 

This webinar is open to WFA members and brand members of WFA national advertiser associations.

Event details

Time: Time 11pm (Singapore)  | 3pm (London) | 10am (New York) | Other time zones

This spotlight is open to:

  • WFA members
  • Brand members of WFA National Advertiser Associations

Register

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