About Retail Media Taskforce: January 2026. Member case study and Taskforce Topics for 2026

Retail Media Taskforce: January 2026. Member case study and Taskforce Topics for 2026 - About

WFA Retail Media Taskforce will meet on January 22 to continue conversations from 2026.

Key WFA member TBC will share a retail media case study, and then the taskforce will discuss topics to approach for 2026.

Thursday, 22 January 2026 from 16:00 to 17:00 (CET)

We will also continue the dialogue on IAB Europe retail media standards, looking to evolve standards work and help members achieve more from their retail media investments. The session is designed to gather practical input from WFA members on how to shape consistent governance and measurement principles across markets, and how WFA can best help drive these further.

Time: Time 16:00 Brussels  | Time 15:00 (London) | Time 10:00 (New York) | Other timezones

This session is open to:

  • WFA members
  • Brand members of WFA National Advertiser Associations

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