Join Tom and Matt at WFA for a view to the year ahead, sharing the priorities from across the industry and hearing first-hand on the opportunities seen by some of our leading members. We will also hear the exclusive thoughts of Kate Scott-Dawkins (Global President, Business Intelligence, WPP Media) on how WPP believe the media landscape will continue to evolve in 2026. Kate is the author of WPP's highly regarded This Year, Next Year report.

Time 16:00 Brussels  | Time 15:00 (London) | Time 10:00 (New York) | Other timezones

This session is open to:

• WFA members
• Brand members of WFA National Advertiser Associations