Most brands know that sustainability matters at a corporate level, but increasingly they're looking at how to make it work as a marketing asset.  A clear picture is now emerging: sustainable marketing, done well, creates new value, builds lasting relevance, and delivers a measurable reputational advantage. 

This shift in mindset is simple but powerful: reframing "what can my brand do for sustainability" to also consider "what can sustainability do for my brand." 

In this one-hour webinar, Revolt’s UK CSO Pippa Morris will share new insights on how leading brands are embracing this shift to create tangible business value. Through the lens of Revolt’s New Nine tool, she will explore:

The webinar also features a compelling case study from Lindsay Philpott, Snr Manager of Sustainability Communications at KIND. Lindsay will share how partnering with a retailer to pilot packaging innovation at scale helped to educate consumers on recyclability whilst improving brand equity, driving sales and increasing household penetration in this crowded category.

This webinar is open to:

This webinar will be recorded and available for WFA members to watch on replay via WFA’s Knowledge Hub.