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Media Forum
Featuring Balazs Kaposi and Naji Kassam at Publicis and Eleni Kitra at ABG, sharing their views on the media markets in 2026 and beyond.
Outlook2026: Unpacking latest WFA poll of media price inflation forecasts
Join us to hear WFA Media team unpack the results of the latest Outlook poll of media price inflation forecasts, with the latest market trends across regions, countries, media channels and years.
Speakers for the session:
Balazs Kaposi, Managing Director, Investment & Accountability, Publicis
Naji Kassam, Managing Partner, Investment & Accountability, Publicis
Eleni Kitra, CEO, ABG
This session should prove valuable to all members in media, media procurement or wider marketing roles.
‘Outlook' is a WFA member only tool that takes an industry-wide view on how media prices are forecast to evolve, globally, in the year ahead. It’s intended to help members plan their media budgets and control their own exposure to inflation.
Event details: 20 May 2026 at 9am London | 4pm Singapore | Other timezones
