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WFA Spotlight: the new rules of AI brand visibility
In partnership with DEPT®, this WFA Spotlight will explore how AI-powered search, assistants and generative experiences are reshaping how consumers discover brands and what marketers should do in response.
As AI increasingly mediates the consumer journey, discoverability is becoming a strategic imperative that extends far beyond technical SEO or ‘Generative Engine Optimisation’ tactics. This session will help senior marketing and media leaders understand the emerging dimensions of AI brand visibility across content, media, data and organisational strategy, while providing practical actions brands can take today to strengthen authority, trust and relevance in AI-driven environments.
Event details
10 a.m. New York | 3 p.m. London | 4 p.m. Brussels | (Other time zones)
The meeting is open to all WFA members and members of National Associations.
