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Sustainable Marketing Community Meeting
WFA’s Sustainable Marketing Community aims to equip brand marketers with the knowledge, insights and practical guidance needed to leverage Sustainable Marketing to build strong, future-proof brands that benefit all stakeholders longer-term.
Our Summer meeting convenes Senior Global and Regional Brand leaders to explore some of the biggest industry challenges and opportunities on the topic of Sustainable Marketing. This 90 minute remote meeting will cover:
- The latest updates from Michelle McEvoy (WFA) on live projects on Sustainable Marketing including the new Sustainable Marketing integration guide and outputs from the Value of Sustainable Marketing voluntary initiative
- A case study from Lucie Blakenship (PepsiCo) on how PepsiCo’s PepsiCo Positive transformation helped to embed sustainability as one of the organising principles for marketing (includes a Q&A session for members)
- A peer-to-peer sharing session moderated by community Chair, Preeti Srivastav (Asahi Group Holdings)
The meeting is for members of WFA's Sustainable Marketing Community.
Meetings are held under Chatham House rule and are not recorded.
9am - 10:30am (NY) | 2pm - 3:30pm (London) | Other timezones
