About WFA x mediasense panel: Future of Marketing Talent

(CEST) RTL Beach

WFA x mediasense panel: Future of Marketing Talent

This session will unpack one of the biggest questions facing the industry today: does marketing have a talent shortage - or a capability mismatch?

Drawing on findings from a new WFA and mediasense study spanning marketers, agencies, and platforms, we’ll explore how AI and automation are reshaping the skills the industry values, where the biggest capability gaps are emerging, and why many organisations are struggling to attract, develop, and retain future-fit talent. Expect a candid discussion on the changing role of creativity, strategy, media, leadership, and human judgment in an increasingly AI-augmented ecosystem - and what the industry must do next to build stronger, more sustainable marketing teams.
Moderator
  • Ryan Kangisser, Chief Strategy Officer, mediasense
Panellists
  • Isabel Massey, Global Head of Media & Integrated Brand Experiences, Unilever
  • Anne Fritzsch, Head of Media Infrastructure & Commercials, Prime Video International
  • Claudia Navarro, SVP, Global Integrated Marketing Experience, Coca-Cola

Click here to register.
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